Posted: August 24, 2011 | Author: Randy Parker | Filed under: Copywriting & Creative, signage | Tags: Arena marketing, FedEx, hockey, Oden, Pittsburgh Penguins, sports marketing |

This is just one of the big and bold walls you’ll see at the CONSOL Energy Center in Pittsburgh, home of the Penguins. I worked with designer Spencer King at Oden on these. This is the look of things to come for FedEx.
Posted: March 2, 2010 | Author: Randy Parker | Filed under: Copywriting & Creative | Tags: Addy Awards, advertising strategy, Carolina, Copywriting & Creative, FedEx, International Paper, Memphis Ad Fed |
I am proud to have conceived and written a number of Memphis Addy Award winners this year, including winners in the following categories: full page color ad in a consumer or trade publication, color brochure/print collateral, and interactive self promotion in the public service category. The consumer ad also won Best of Show–Print! In addition I “concepted” and wrote the materials for a campaign that won numerous awards for its outstanding photography and art direction. As always I am very grateful to my clients who allow me to be a part of their successes (and earn a living in the process). Here are a few of the winners:
The ad

The brochure. Instead of the usual brochure, it is a collection of cards. The theme is “What will you build?” Each card covers something important you can build when you print on Carolina paper, such as store traffic, sales, pride, respect, profits, and so on.

The campaign for a silly contest for a paper company in which designers were asked to submit photos of themselves looking super serious.



To see the see the winning interactive entry, go here.