New Charmin commercial wipes some the wrong way
Posted: February 11, 2010 Filed under: Copywriting & Creative | Tags: Advertising, business, Charmin, commercials, Copywriting & Creative, creative, marketing, Slogans, toilet paper, writing 6 Comments »Medical commercials are bad enough. The ED commercials embarrass the devil out of me even as I wonder why anybody would have two separate bath tubs side-by-side. In a field, no less. But the new Charmin toilet tissue commercial? It just grosses me out. I’m talking about the one in which the bear mom examines the bear cub’s rear with a telescope. (Looking for asteroids, I assume.)
I have always disliked the overly cute bears and their butt-rubbing antics, but the newest spot is even worse. It goes into detail about how Charmin is stronger so it doesn’t leave bits of tissue you know where. Have any of us been all that concerned about it? Do you bring up this sort of thing to your friends? Can we not have some decorum? Can we not infer that a stronger tissue is good without going into details? Do we have to “draw a picture” for everything? On national television? Well, you might argue, it is a problem and they are in the tissue business. But something tells me they enjoy it just a little too much.
In fact, that’s where I really draw the line–at their new slogan: Enjoy the go!
Enjoy the go? Call me anal retentive, but that’s the last straw. And the last roll. Turn the other cheek? I don’t think so.
I’m switching to Northern.
I am spewing hot tea right now…. If LOL weren’t so, you know, overdone, I’d say LOL.
I so agree – that commercial is nothing if not offensive. I’m happy to say that I have not supported Charmin through purchase of the product…….I like Northern.
Leah, thanks for not going into details about why you like Northern.
A Little Tea, I’ll buy you a piping fresh cup anytime.
If seeing a Charmin commercial was the worst thing that happened to me in any given day, I would call it a wonderful world!!!! In fact, it IS a wonderful world – and Charmin is squeezed in my house. This isn’t as much about product support as it is a query about what the heck is wrong w/ folks???
Well, if you are going to spoil the fun by putting the world in perspective and all . . . . The reality is, in spite of the natural gross out factor of the commercials, Charmin is in our house too, simply because that’s what Costco sells. Judging by the number of hits this entry gets, however, I suspect that a huge number of people find something in the commercials that’s just a bit too hard to “bear.”
Randy – thank you for making comment!!! I have to tell you that I had to go searching for the ad after hearing some “bad talk” over on Facebook. Wondering what the fuss was about, I have to say that I found the commercial to be absolutely delightful. I became a Charmin customer via Costco, so I am with you on that one. Only bad thing I have heard is from my housekeeper who had made comment on the amount of Charmin dust left on the wall under the roll holder. So – there you have it!!!!!! LOL