Officespeak, that constantly changing language of  buzz words and phrases heard around corporate conference tables, is an interesting paradox. It is universally deplored yet universally deployed. Remember facetime and interfacing with clients? Having to think outside the box and pushing the envelope? It was all about being on the same page.

Nowadays, someone is bound to ask how much bandwidth you’ve got. They’ll want to reach out, drill down and circle back. You might hear “value-add” as a noun and  “impact” as a verb (remember when only teeth got impacted?). And no-doubt there are times when, no matter what you are doing, you’ll be asked to take it offline.

To be successful, you’ve got to promise the right deliverables while staying within your core competencies. Optimize ROI. Look for a way to grab the low-hanging fruit. How? Well, you’ll need a roadmap going forward.  You’ll need to incent employees. You’ll need ideas that can piggyback on mine. Ideas that are actionable. You’ll need to add a new thread. Take ownership!

At the end of the day, what you are really looking for is a gamechanger, a paradigm shift, perhaps something viral. (I’m feeling a little viral, myself.)

In the marketing business, we hear folks talk about marketing concepts that are “channel-neutral,” meaning ideas that can work for a variety of media–direct mail, print advertising, web, and so on.  Just the other morning, I heard it called “channel-agnostic.”  What’s next?  Channel-atheistic?  If that’s the case, we can all just go home.

Got any others? Why not touch base? Leave a comment or shoot me an email.

Better yet, just shoot me.